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gill st. bernard's school marketing campaigns

Intersecting brand messages with target audience's digital behavior.

Gill St. Bernard's School is a private, co-educational day school serving students from Preschool to 12th Grade. To help the school reach its ongoing admission goal, I developed a full go-to-market digital strategy and targeted Instagram & Facebook campaigns that better utilized audience demographic data to​​

  • Build brand awareness in high value geographic areas​

  • Convey key messaging points on the value of a preschool-12th grade education​

  • Further the school's data-driven marketing approach to increase qualified admission inquiries and applications​

  • Create urgency around application deadline​

  • Reach rolling admission families post-deadline ​

  • Strengthen the school's digital presence across paid and owned media channels

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