gill st. bernard's school marketing campaigns

Intersecting brand messages with target audience's digital behavior.

Gill St. Bernard's School is a private, co-educational day school serving students from Preschool to 12th Grade. To help the school reach its ongoing admission goal, I developed a full go-to-market digital strategy and targeted Instagram & Facebook campaigns that better utilized audience demographic data to​​

• Build brand awareness in high value geographic areas​

• Convey key messaging points on the value of a preschool-12th grade education​

• Further the school's data-driven marketing approach to increase qualified admission inquiries and applications​

• Create urgency around application deadline​

• Reach rolling admission families post-deadline ​

• Strengthen the school's digital presence across paid and owned media channels